Digital and affiliate marketing
Performance you can
actually account for.
We plan and run digital and affiliate programmes where the numbers reconcile, the traffic sources are known, and the permission behind every lead can be evidenced. Growth that cannot be explained is not growth, it is exposure.
Capability
Across the acquisition mix,
with one standard applied.
Channels differ. The discipline behind them should not.
Affiliate programme management / Partner recruitment and vetting / Paid social / Paid search / Native and content distribution / Lead generation / Landing page and funnel design / Attribution and measurement / Compliance and brand safety
The problem we solve
Most programmes break in one of four places.
Nobody knows where the traffic came from
Sub-affiliate chains and undisclosed sources mean the brand cannot say who promoted it or how. That is a reputational problem before it is a measurement one.
Attribution flatters everything
When every channel claims the same conversion, the total exceeds reality and budget follows the loudest reporting rather than the best performance.
Lead quality is assumed, not measured
Cost per lead falls, revenue does not move, and nobody connects the two because the downstream outcome was never tracked.
Permission is inherited, not evidenced
Leads arrive with a claim that consent exists somewhere upstream. When someone asks to see it, it cannot be produced.
Our position
Partner quality beats partner volume.
A programme with forty vetted partners you can name, whose traffic sources you understand, will outperform one with four hundred you cannot. It is also the only version that survives a compliance review or a due diligence process.
We recruit deliberately, vet before activation, monitor promotional methods, and remove partners who breach the terms. That is slower to scale, and considerably more durable.
| We do | We do not |
|---|---|
| Vet partners before activation | Approve on volume potential alone |
| Require disclosure of traffic sources | Accept opaque sub-affiliate chains |
| Track leads to a downstream outcome | Optimise to cost per lead in isolation |
| Require evidenced permission for lead data | Take "consent exists upstream" on trust |
| Reconcile attribution to one version of truth | Let each platform report its own claim unchallenged |
How an engagement runs
Four stages, in order.
Define the unit economics
What a customer is worth, what you can pay to acquire one, and the measure that decides success. Everything downstream depends on getting this right.
Build the measurement first
Tracking, attribution model and reporting agreed before spend, so results are interpretable from day one rather than reconstructed later.
Recruit and vet
Partners and placements selected against the brief, with promotional methods and traffic sources understood before activation.
Operate and prune
Scale what performs against the real measure, remove what does not, and report both.
Working with us
Who this suits.
Brands scaling acquisition
You need more volume without losing the ability to explain where it came from.
Programmes that grew untidily
You have an affiliate programme nobody has audited in two years and a partner list nobody can vouch for.
Teams facing scrutiny
A compliance review, an acquisition or an internal audit is coming, and the acquisition trail needs to stand up.
Bring us the unit economics.
Tell us what a customer is worth and what you can pay to acquire one. We will tell you which channels are realistic.